2 September 2021 - Equiti Group has announced the appointment of Waleed Saleh as Global Head of Market Research.
Equiti’s new Market Research unit has been established to deliver critical client insights and market data to inform business decisions and to steer the company’s global growth strategy and initiatives.
Waleed will be working collaboratively across the Equiti Group’s entities to conduct market research into new markets to help the business better understand market trends and the needs and preferences of existing and potential clients.
Iskandar Najjar, Equiti Group CEO, said: “A client-driven approach is key to delivering insights that reflect the state of the local markets. Understanding the needs and experiences of local markets will help our development, product, and technology teams drive the design of new innovations and customize our global product offerings to make them locally relevant. This will give Equiti a leading advantage in new markets, and importantly, provide a superior experience for our clients.
“Innovation with our local partners is key to the provision of relevant localized product offerings, systems, payment methods, service and client support, as well as using local channels of communication.
“With Waleed’s vast market research experience, and global reputation for being an innovative and thorough market researcher, we are very pleased to have him lead this critical new function at Equiti Group.”
Commenting on his appointment Waleed Saleh, Head of Market Research for Equiti Group, said: “I am thrilled at the opportunity to lead Equiti’s market research at this exciting time in the company’s growth as it steps up to the next stage of its global expansion strategy.
“I will be building on the existing high levels of trust and credibility associated with the Equiti brand, which was reflected in a preliminary market research study conducted in Q1 2021. The study involved over 300 quantitative CATI interviews with current and prospective clients.
“I’m looking forward to growing this function over time and consider myself fortunate to be working with some of the best experts and people in the industry.”
Waleed Saleh has over 20 years of experience in market research and has worked in various countries and regions across the world, including the Middle East, the UK, Europe, and the USA. He began his career as a market research manager with Kantar in Dubai then moved to Millward Brown in London and progressed to senior roles, including Head of Qualitative Research for the North Africa region at TNS Kantar, MENA Practice Head for Market Vision Research and Vice President for C + R Research in the USA.